Labeled streetstyle

best of coachella

Coachella is one of my favorite stops to get inspiration for summer. Here are my favorite styles from this years edition!
tisdag 14 apr 2015 kl 08:55 | Inspiration | shopping inspiration streetstyle

oh hello

Todayx27s styling inspiration, via the Reformation.
måndag 12 jan 2015 kl 09:15 | Inspiration | shopping inspiration streetstyle


Go for holograpic chic in these slip ons from Vans.
tisdag 25 nov 2014 kl 12:16 | shopping | shopping inspiration streetstyle

crimped pony

The semi crimped pony tails at Stella McCartney caught my eye, both backstage and after the show. Small crimped parts brings that pony to life!
måndag 13 okt 2014 kl 09:19 | hair | hair inspiration streetstyle

my milan fashion week

Hi guys! I hope youx27re having a great friday! I just got back from fashion weeks so tonight Ix27m just gonna relax and unpack my bags. Over at H&M you can read all about my Milan fashion week. I give you trendspottings, my favorite model, the biggest buzz and my must-eat-when-in-Milan food. A week in my life sort of. Check it out!...
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fredag 3 okt 2014 kl 19:05 | snapshots | milan streetstyle diary


Right now Ix27m in Paris for fashion week and today I randomly bumped in to Josefine Gustavsson here on the streets. She was running around on castings and I was on my way to lunch. I thought her jacket looked familiar ;) itx27s the suede jacket from my own brand. She looks great in it and I also lo
tisdag 23 sep 2014 kl 21:11 | Inspiration | inspiration streetstyle paris

right now

Three things that totally caught my eye here during fashion week in Milan: 1. The retro look from Gucci. Red suede, denim, a braided belt. Love this style. 2. The dark red/plum lips at Dolce & Gabbana, they looked even better in real life. 3. This, retro again, look with flare jeans and THE Louis V
måndag 22 sep 2014 kl 08:45 | Inspiration | inspiration travel streetstyle milan

elle september

A while back me and Daniel shot an editorial for swedish Elle september issue. We shot it in true streetstyle spirit and the styling theme is the key fall trends. Above is a little sneak peek. See more in latest issue of Elle. Photo: Caroline Blomst & Daniel Troyse Styling: Jenny Fredriksson Stylin
tisdag 26 aug 2014 kl 09:35 | News | work streetstyle fun

h&m everyday icon

For H&M Life online magazine me and Daniel shot everyday style icons all abound the globe. Wex27ve met up with french Jeanne Damas, russian it-girl Natasha Goldenberg and spanish Berta Bernad to name a few. Check them out and see more over at H&M/life.
fredag 25 apr 2014 kl 11:22 | Inspiration | work streetstyle

blue / black

Inspiration with some of my favorite color combos. Black and blue, blue and blue and white and blue. Blue is such a great color, navy as well as electric blue, it just goes so great with anything and it livens up black and looks fresh! The best match for spring elegance. Shop the story: ...
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onsdag 9 apr 2014 kl 10:49 | Inspiration | inspiration color shopping in store streetstyle

girl with a pearl earring

The x27Croissant de Perlex27 by Sophie Bille Brahe. A modern take on the classic pearl earrings. The x27Croissant de Perlex27 is a single ear cuff is crafted with six Akoya pearls perfectly graduated in size. Complement the simple Scandinavian-inspired design with a neat ponytail. And top off with a cashmere scarf from LaLa Berlin. ...
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torsdag 27 mar 2014 kl 14:47 | Inspiration | inspiration streetstyle paris

copy --> paste

I want to x27stealx27 the look from Anja this spring. Itx27s simple, minimalistic but with edgy accessories, just the way I like it! The colors to team are black, oatmeal/beige and gold, itx27s a very subtle color scheme but also a very sexy one. Get Anjas look: ...
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torsdag 27 feb 2014 kl 21:23 | *** | model streetstyle paris anja rubik model off duty copy paste

style note

A great way to dress for the summer-going-on-autumn weather. Here itx27s all about the details. The rolled up sleeves on the trench, the cut off / raw hem jeans and the play with colors. And as long as the weather allows open toe shoes go for it!
fredag 27 sep 2013 kl 21:22 | Inspiration | inspiration streetstyle paris

out & about

Ix27m here in Milan and shooting streetstyle and hunting for trends and inspiration. Many of you email me about what gear we use when shooting streetstyle. So today I share with you my top 3 beginners photography advice. Remember itx27s not always about the gear you use but about your attitude and thoughts. But for the record Ix27m shooting with a Canon mk ll 5D and a 50 mm 1.2 lens. - Be prepared! Always have your lens cap off and donx27t turn ...
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shifting seasons

Boyfriend jeans, a plaid shirt and heels. The perfect look when summer turns to fall. To get the look I suggest getting a Maje checked cotton shirt, boyfriend jeans from Current/Elliott and pumps from Marant.
torsdag 19 sep 2013 kl 23:20 | Inspiration | on my mind streetstyle milan fall inspiration


How low or high will you go? Pony tails seen at Stockholm fashion week.
lördag 31 aug 2013 kl 13:23 | beauty | beauty hair stokholm streetstyle

keffiyah shorts

The palestine scarf, the Keffiyah, here as short shorts. They look super chic when matched in the right way like this, feminine and cute cool. Note the rolled up waist (love that detail). This pic is going straight down in to my summer-inspiration folder.
fredag 9 aug 2013 kl 07:43 | Inspiration | copenhagen streetstyle inspiration summer

on my desktop

1. Blue furry-ness at Chanel. 2. Jacx27s new hair. But relax itx27s just a wig from the Ulyana Sergeenko show. But the designer Ulyana herself went all the way with this supercut. 3. My jackets has arrived and will soon be in the online store. 4. Cafe de Flore. Karls favorite if Ix27m not wrong. However I think I prefer something a bit quicker, like Starbucks. 5. Gaia Repossi strutting her own jewelry. 6. Casual/vintage chic. Dress, ballerina ...
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måndag 8 jul 2013 kl 11:29 | hello inspiration | inspiration streetstyle paris summer

cross body chain bag

All denim again, it is a winner for summer. Also the Louis Vuitton bag, a new classic for sure, here worn casual chic cross body. This one is the Louise Chain bag seen on model Caroline Brasch Nielsen.
tisdag 2 jul 2013 kl 21:54 | hello inspiration | inspiration streetstyle paris


Anna dello Russo in a Balenciaga frill skirt. I really like the flamenco meets minimaslim thing going on. Real inspiring for summer. Get your frills going on with these items: ...
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tisdag 2 jul 2013 kl 08:32 | oh hello | inspiration streetstyle paris


All black with a touch of leopard. Always a winner!...
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The perfect summer look. Simple sandals and a flowy maxi dress. Kasia is rocking it. ...
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that bandana

Hanne and the bandana again. Here teamed with a more cute and romantic look. And yes, it works wonders for the total look, any look. Both the scarf and the bandana is the perfect spring accessory. Wear it gangsta style or just around your neck! Get the look with these ones. 1 (the one Ix27ll be rocking), 2, 3, 4, 5, 6....
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onsdag 6 mar 2013 kl 07:06 | Inspiration | shopping inspiration on my mind streetstyle

that hair

There has been some cool hair strutting the runways lately. My favorites are above. First itx27s the super blonde with some serious dark roots showing from Haider Ackermann. Here on Ruby Aldridge (NEXT) just after the show where she started to undo the original show hairdo (which are all wigs by the way) to a more loose french braid. Which looks awesome on her. Second we have Karlie Kloss (NEXT) right after the Gucci show in Milan. The hair is c...
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lördag 2 mar 2013 kl 20:01 | Skönhet | beauty streetstyle hair

varsity jacket

Veneda (2pm Model Management) after Baum and Pferdgarten show. That hair is pretty darn cool. Ix27m also a sucker for all black outfits (surprice) and her oversized varsity jacket looks just perfect, simple and effortless-ly cool. Love it!
fredag 1 feb 2013 kl 08:06 | Inspiration | copenhagen streetstyle model travel inspiration


I snapped one of my favorite swedish models Ellinore Erichsen (MIKAS) yesterday. She was just on her way to make-up before a show so she looked gym fresh with wet hair and no makeup. The jacket is Acne (of course) and the NY cap makes the whole outfit go sexy/boy-ish/sporty-chic.
torsdag 31 jan 2013 kl 11:52 | Inspiration | inspiration model streetstyle stockholm


Hanne Gaby, Paris october 2012. Such an lovely outfit. A touch of fuchsia, the white boots and the statement bag. Looks amazing!
onsdag 7 nov 2012 kl 19:26 | Inspiration | inspiration paris streetstyle

effortless chic

The denim on denim. The thin belt. The loose fitted jeans. The navy jacket. The bag. I love everything about this look.
onsdag 7 nov 2012 kl 11:37 | Inspiration | inspiration streetstyle paris


An oversize coat and a pair of comfy loafers is on my top list for fall. They are both classics that always works. I also love the pop of color, green brightens up anything!
torsdag 11 okt 2012 kl 20:55 | Inspiration | inspiration streetstyle paris

Hey inspiration

Gosh I really love this outfit. Worn by always stylish stylist Ada Kokosar. Yellow, who knew it could look this good. I also love her Stella McCartney boots. So good.
onsdag 10 okt 2012 kl 11:38 | Inspiration | inspiration streetstyle paris
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